Heidi Rasmussen is the co-founder and COO of Freshbenies – a fresh approach to benefits. She is a communicator, strategic planner, customer service advocate, builder, mentor, defender and coffee addict. Mostly, she says she’s a “gettin’ stuff done and make it happen” gal. She worked for over 27 years in the retail industry having started at JCPenney where she worked her way up the ladder to the Divisional VP at Corporate and led the largest brand launch in JCPenney history.
Seeing the need to make company benefits used wisely, she launched Freshbenies to give employers and employees practical tools to control their dime, time and peace of mind. Freshbenies has been named to the INC. 5000 list as one of the fastest growing companies in America for the past four years and the top 100 companies for two years in a row in Dallas, Texas, as well as receiving two Health Value Awards for their innovation and for providing value-based healthcare. She is a passionate believer that people matter and is an advocate for making life simplified so that they can succeed in all God’s called them to be and do. She serves on the board for, 4WordWomen, where she mentors and encourages women in the corporate business space to live out their faith to the fullest.
Kathleen Cooke – Heidi, I love that you call yourself a communicator. We live in a polarized culture today in which just chatting with someone can be challenging. What has God taught you about how to communicate effectively?
Heidi Rasmussen – So far, 2021 has been another crazy year! With all the racial injustice and political discord, the Lord is showing me how to live out His command to “love one another as I have loved you.” The Holy Spirit is working in me to change my thinking which is changing my actions. Specifically, when I’m speaking about someone on the “other side of the aisle,” I no longer use certain words or phrases (like “What an idiot!”) in casual conversation. He reminds me that He loves that person just as much as He loves me, no matter what their background and, He wants to love that person through me. It’s the main reason I’m on this earth – to love Him, love His people and bring glory to Him.
Kathleen – I have found that having great conversation starts with a relationship foundation. Talk to us about why relationship is at the heart of candid conversations and how it affects good leadership.
Heidi – To build strong relationships, I’ve had to learn to have candid conversations. At the core, candid conversations are about love. If we love someone, we’ll have a hard, truthful conversation because it’s a lot easier to avoid those kinds of talks! When I was a young manager, I was very capable and would just come behind those who weren’t doing their job and fix everything. As I grew in my career, I didn’t have the time to do that, so I had to get good at setting clear expectations and having tough conversations when expectations weren’t met. It is harder and takes more courage to tell someone they aren’t meeting expectations and need to improve their performance. As soon as I realized this and started to master the principles around conflict, I experienced more peace in my life.
Kathleen – Business decisions are often places of uncertainty and risk. What has God taught you about how to trust Him and about taking a posture of obedience in challenging situations?
Heidi – You know that saying, “God will never give you more than you can handle?” It’s nowhere in the Bible and it’s not true. How am I, in my own strength, supposed to love another person as Jesus loves me? That is impossible. In Matthew 19, Jesus says, “…with God all things are possible.” I spent many years working hard for God and asking, What Would Jesus Do (WWJD)? Then, I learned the necessity of working with God and asking, What Will Jesus Do” through me? He’s in me and His Spirit is working through me all day every day. I just need to be available and let Him use me to do His work. I ask Him to help and guide me every step of the way. That includes when I don’t feel Him nearby. I often pray, “Lord, please help me to feel Your presence.” When I’m in a bad mood, I pray, “Lord, please lift me from this funk.” And, when I’m mad at Him, I pray, “Lord, please change me.” I can ask Him anything and be confident that “I can do all things through Him who strengthens me.” (Philippians 4:13).
Kathleen – How do you view influence in a culture where many strive endlessly today to be influencers?
Heidi – At the risk of sounding like a broken record (if you remember what one of those is), I’ve learned that influence is about loving people and letting Christ work through me. People are influenced positively by other people they love or like on some level. I’ve learned that if I want to influence the world, I have to be salt and light to others and loving (and lovable) in all circumstances. To do that, I have to ask Christ to do it through me and be available to let him shine through me to others.