Although not commonly known or discussed, millions inside Russia don’t agree with Putin’s policies. Many Russian pastors are trying to change things from the inside, but without ready access to updated digital media strategies, it’s like they’re fighting on foot against an airborne army. Until now.
Phil Cooke’s “Maximize Your Influence: How to Make Digital Media Work for Your Church, Your Ministry, and You” has been translated into Russian by Russian nationals. And, through a trusted inside source, we have a tremendous opportunity to get this media resource into the hands of 7,000 pastors across Russia.
Some funds have already come in, but we’re not yet there. The cost of printing and distribution is estimated at $18,900. The book, once printed, will go to pastors in these regions:
St. Petersburg—1000 pastors
Udmurtia region—500 pastors
North of Russia—300 pastors
Perm region—1000 pastors
Bashkiria region—300 pastors
Ural region—400 pastors
Far East—500 pastors
Former Soviet Union—500 pastors
The timing is critical. These Russian pastors need our help to counter Putin’s propaganda with the true gospel. The equipping they gain through “Maximize Your Influence” will make a tremendous difference in how they can impact their nation.
Will you partner with us in this work? The book is ready to print as soon as the financing need is met.
What can you give? Your gift of $10,000, $1,000, $500 or $50 will go a long way to meet the need and get this resource into the hands of these Russian pastors.
Give your gift here.
We sincerely thank you for your prayerful and financial support. As a special “thank you” for partnering with The Influence Lab, you’ll receive your choice of four books (including Maximize Your Influence). Don’t wait – give your gift today.
I have so much exciting news to share with you this month! We promised that we would be working hard to give you opportunities to build your community and network and here were some of the ways we did that in October:
- Influence Women has relaunched and now has a new, interactive website! InfluenceWomen.org has been built with community in mind and will be the hub for all Influence Women information, events and mentorship programs! This new member platform is the perfect place to engage with other industry creatives and includes access to job postings and a roster of fellow professionals.
- The Influence Women Membership Program was officially announced with three empowering levels of engagement: Partner, Professional, and Executive (by application only).
- Influence Women had an incredibly successful in-person event at Castaway in Burbank. The event was sold-out with over 100 women gathered together to be inspired and encouraged by Netflix Executive Christina Lee Storm and Influence Lab Co-Founder, Kathleen Cooke. The event marked the official relaunch of Influence Women, the membership program and the new website!
Upcoming Influence Women Events!
Check out, and check often, our INW Calendar, get plugged in, and grow with us!
- Be a Star on Zoom featuring television actress Renee Lawless – November 1st from 5:30pm – 7pm (PST)
- Our FREE 6-week Bible study on the Book of Nehemiah started on Oct 4th, but it’s not too late to email us at firstname.lastname@example.org to sign up! Show business is a demanding pursuit. Feed your spirit and your mind while developing a community of sisters who can support you as work to support and influence others.
- Nashville Chapter Launch! November 9th from 7pm – 9pm at the Homestead Manor Barn. If you’re in the Nashville area, you won’t want to miss the opportunity to get plugged in at the ground level. Become a member and register for the event on our website.
- Hollywood INspire Event! November 12th from 1pm – 4pm in Tarzana, CA. INspire events are small, informal gatherings designed for fun and fellowship. It’s our hope that you will take advantage of these local events to make new friends and grow your community. Visit the website for details.
- Orange County Chapter Launch! Brunch on Saturday, November 19th at 11am. Join the movement in OC, featuring gifted writer, producer, and actress, Alexandra Boylan!
That’s it for now, but stay connected with us as there is always something new!
Chief Operating Officer
Connect with us on Social Media!
The Influence Lab: @influencelab
Influence Women Hollywood Chapter: @InfluenceWomenHollywood
Influence Women Atlanta Chapter: @InfluenceWomenAtlanta
Influence Women Nashville Chapter: @InfluenceWomenNashville
In July 2022, Influence Lab co-founders Phil and Kathleen Cooke were invited to Rome, Italy, to speak at a much-anticipated global conference for church and marketplace leaders.
The conference, privately hosted in a different city each year, keeps the name and invitation-only membership anonymous—a layer of protection set in place for good reason. Throughout the meetings, Phil and Kathleen were particularly moved by the unity between attending Russian and Ukrainian pastors, discussing ways to bring relief to their people amid the ongoing conflict
“Christians are working together to solve these problems,” Kathleen commented. “And we saw that even in the suffering, there is such joy.”
Other remarkable moments of the conference included reports from fellow members sharing their missions’ work as they rescue children from war-torn nations, build homes in the Middle East, and strategize to overcome food shortages.
“Being a part of this global organization of pastors, ministers, non-profits, and marketplace business leaders was inspiring,” Kathleen said.
They weren’t home for long when Phil was the featured speaker for an online event hosted by Christian Media & Arts Australia. The organization of Christian communication and media professionals across that country asked Phil to speak on his new book “Ideas on a Deadline: How to Be Creative When the Clock is Ticking.”
He’s also been on a speaking tour with Christian media conferences in Memphis and Atlanta this past week, discussing his new book and how creativity can transform our effectiveness with the gospel.
Your partnership matters! Your gifts to The Influence Lab help us train Christian leaders worldwide to share the gospel in today’s digital age effectively. The gospel message never changes, but how we share it does. Give here.
As a thank-you for your gift of $35.00 or more, we’re offering partners their choice of several books by Phil and Kathleen Cooke. Find out more here (and consider becoming a monthly partner!)
The digital revolution has changed everything we know about mission strategy. If you’re not familiar with missions movements, we’ve arrived at an interesting place that calls for strategic efforts. Here’s a quick overview…
Since the Victorian age, missionaries from Western countries (particularly the United Kingdom and the United States) have shouldered the largest burden when it comes to missions. Men and woman like Hudson Taylor, William Carey, and Lottie Moon not only pioneered the work of the gospel, but actually impacted the greater culture in the countries they served.
The idea of sending missionaries from the West to reach those in other countries made a powerful impact, but at a great cost. The sheer expense of training a Western missionary, teaching them the language, funding the trip, paying their living expenses, and more can be great.
That and other challenges eventually led to what I consider “Phase II” of missions, which was raising up local Christians to work in their own countries. After all these indigenous missionaries were already in-country, and they knew the community, the language, and the customs.
And now, an even greater revolution is taking place in missions.
It’s no surprise that the digital revolution, accelerated by the challenges presented by COVID-19, has created immense opportunities on the global mission field. In 2021, the number of smartphone users in the world reached 6.378 billion, which translates to 80.63% of the world’s population. The opportunity to share the gospel via live-streaming, online video, social media, web content and more is absolutely enormous.
But with that increased opportunity comes the necessity to train a new generation to reach the world through ever evolving and ever-increasing digital platforms. I’ve often said that seminaries and Bible schools generally do a great job of teaching pastors and church leaders about preaching, teaching the Bible, and how to lead a church, but they fall woefully short when it comes to sharing the gospel via media and digital communication.
We launched The Influence Lab for that purpose. Through partnerships with Christian media organizations around the world, as well as international broadcast media platforms, we are attempting to create a global network for training the next generation of Christian media professionals – pastors, ministry leaders and their media and communications teams – to share the most important story of all, the good news of Jesus Christ.
The need is greater than you might imagine. At any moment, I have multiple requests on my desk from churches and ministry organizations around the world asking us to come teach on media and communication. Our recent trip to Italy was a prime example.
Sabaoth Church in Milan leads a network of 75 churches across Italy and Eastern Europe. Kathleen and I spoke at their annual conference which included a special media and communication session. We also conducted training for their School of Missions called “Hanger 28” (like a plane hangar, it builds leaders who can fly). I was particularly impressed with this vibrant church that is focused on reaching the media-driven generation.
Certainly many churches, ministries, and their leaders have a social media presence, but are we really thinking deeply about how we can engage this new “digital mission field” with our message? Other than trying to amp up our “likes,” how many organizations have a strategic plan for global evangelism through social media sites like Facebook, Twitter, Instagram or through emerging digital tools?
While we should continue to mobilize and equip traditional and indigenous missionaries, I also believe it’s time to shift from primarily thinking about missions in terms of geographical boundaries and start thinking in terms of digital boundaries. From my perspective, that’s a massive audience just waiting to hear our message.
P.S. I invite you to partner with the work of The Influence Lab and consider a special year-end gift. Your support helps us train churches in countries like Italy and Russia and South Africa with pastors who yearn for the “know-how” to navigate the digital age and to do it effectively.
I’ve said it before, but it bears repeating: The need to share our message never changes, but how we share it does. This is the moment to embrace the digital world. Give now.
Want to know more? Read also: The Influence Lab Earns Guidestar’s 2021 Silver Seal of Transparency