India Report: Digital Media Strategies Strengthen the Church

India Report: Digital Media Strategies Strengthen the Church

Phil and Kathleen Cooke spent eleven days in India this September, teaching and training Christian media professionals from across the nation. The trip was timely and the training well-received. Here’s an update on the trip, with special thanks to our generous Influence Lab partners who helped make it possible.

Phil reports:
Around the world, digital missions and the strategic use of media are more critical than ever before! This was our seventh trip to India where we have long-standing relationships with pastors, church media professionals, and independent filmmakers, who are creating remarkable media projects for sharing the gospel in a country that is only 2.4% Christian. Through multiple meetings, we were able to equip them with practical strategies and inspire them in their efforts.

Also, alongside Ron Harris (MedaAlliance International), we were featured speakers at a media conference held at Madras Christian College—recognized as one of Asia’s oldest educational institutions. While there, we explored the university’s Innovation Center where students study video production, graphic design, art, and computer technology. It’s a great testament to their desire to learn and grow in the skills that will enable them to share the gospel effectively in today’s digital culture.

Media professionals and church leaders gathered for the training.

We also spoke to media and drama students at The Women’s Christian College, a campus with 4,000 students in Chennai. Our overall goal throughout the trip and with every interaction was to encourage this generation of filmmakers, television producers, social media creators, and church communication professionals, helping them access digital strategies for greater success in their endeavors.

Kathleen reports:
It’s a long way to India from the U.S., and at times my human body gets weary, but I’m energized when I see how God is building His global Kingdom.

Many Christian organizations face challenges daily as they share the gospel, yet their joy and enthusiasm to learn and grow in media skills never wavers. Seeing their faith in action reminds me of the power of God to overcome and bring miraculous provision, protection, and joy.

I was re-energized when I received this WhatsApp message from one of the female participants:

“Thank you for coming to India… I’m very grateful that you were willing to come halfway around the world and bless us with your experience, observations, and wisdom. Your words were impactful, and the Lord has certainly used them to speak to me. I know it spoke to others as well.”

The colorful heritage of India brings a rich element to all forms of media and art.

Thank you for supporting The Influence Lab and Influence Women and allowing us to bring words of relief and God’s creative infusion to his “boots on the ground” in India. We are the Church, and united we stand.

“The King will reply, ‘Truly I tell you, whatever you did for one of the least of these brothers and sisters of mine, you did for me.’” (Matthew 25:40)

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Your support is needed more than ever as The Influence Lab continues teaching and training Christian media professionals in the most remote and challenging places on the earth. With more international trips planned for 2023 and 2024, your generous partnership paves the way to bring strategic media and digital training to the nations. 

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