2023 was a year of IMPACT for The Influence Lab and its women’s initiative, Influence Women.
Thank you to the many generous friends who partnered with us to provide media and digital strategy training and support to ministry leaders in multiple nations including:
The breadth of the impact literally numbers into the millions with speaking and training events attended by influential pastors and ministry leaders as well as Christian communicators and businessmen.
Here are a few highlights…
Pastor Paulo Mazoni leads the 20,000 member church in Belo Horizonte.
One event in Brazil was attended by 150 pastors from across the nation responsible for nearly four million church members, while another event was attended by 7,000 pastors, church and small group leaders. Yet another was attended by 20,000 church leaders and members at one of the largest church in Brazil.
In just this year alone, Phil’s “Maximize Your Influence” book has been translated into Portuguese, Russian, Tamil (India), and Indonesian, training pastors with effective digital strategies for their churches and ministries.
What began as a simple Russian translation of Phil Cooke’s “Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You” has evolved into a bi-annual training program for evangelical pastors and ministry leaders across Russia.
Participants in the Thailand meetings included leaders from the Christian TV station in Seoul, South Korea, independent producers from across the nation, and pastors and church media leaders from churches throughout Asia.
Influence Women exploded with growth in 2023.
Focused on raising a new generation of professional female leaders in media, entertainment and the arts, its mentorship and leadership programs provide a powerful platform for women to be a force for change in the entertainment industry.
Influence Women gathered at NRB 2023.
First launched in Hollywood, Influence Women has grown to include chapters in production hubs across the country, including Orange County, California; Atlanta and Nashville with a new chapter launching in Baton Rouge, Louisiana in 2024!
The Influence Women podcast released its first episode November 2024. Hosted by Kathleen Cooke and featuring film and television industry professionals, this new platform presents another way to inspire women in the arts in their faith and careers.
Influence Women are developing and creating projects – films, books, podcasts and other creative works – that influence our culture in positive ways.
For more, read the year’s The Influence Lab news reports here.
Thank you, Influence Lab partners, for making this year a year of impact. Your generosity is making a difference as the gospel is being shared in effective and creative ways at home and abroad.
We are grateful for considering us a trusted organization whose heart is to fulfill the greatest commission given – to tell of God’s great love and redemption.
Phil and Kathleen Cooke Founders The Influence Lab/Influence Women
2024 promises to be another busy year. Kathleen’s keeping her suitcase packed and her running shoes on!
“My dream is to help pastors and leaders learn and maximize the media ministry to reach Indonesia,” shared Wiratno. A country that is predominantly Muslim (80.3%) and only 15.9% Christian, the need for the gospel in Indonesia is enormous.
However—the opportunities available through digital media are tremendous. Equipping these Christian ministry leaders with effective digital strategies can have far-reaching effects.
“This translation project is a good example that while we in America and Europe take being ‘savvy’ with social media, video, streaming, and other platforms for granted,” commented Phil Cooke, “there is a significant need in many countries for that kind of training—especially when it comes to sharing the gospel.”
The translation and publishing project is underway and should be available soon, with an initial print run of 2,000 copies. With Phil’s “Maximize Your Influence” book translated, a new opportunity opens…
New Partner Opportunity – Bali Media Training, June 2024 Planning is in the works to conduct media training for Indonesian pastors and Christian communicators in June 2024. Paulus is our local leader for this training session, and we will use Bali as a central point for pastors and media leaders from across Southeast Asia and the Pacific.
A partnership venture of MediAlliance International and The Influence Lab, training workshops offer a learning environment for ministry leaders to elevate their media skills. The intense training environment helps them gain a deeper grasp of digital strategies which extend their reach and effectiveness.
Can you help? With the help of generous partners in this important work, we can turn the heart of a nation towards the Lord Jesus Christ. As plans develop for Bali Media Training June 2024, your gifts now will help us confirm that dates and secure the best rates for travel.
Plus—if you give now, you can get your own copy of “Maximize Your Influence” as a special thank-you!*
Let’s turn this nation to God! Give your gift today >>
*Special partner offer! For your generous gift of $35 or more to The Influence Lab, you’ll receive one of Phil or Kathleen’s books as a special thank you! Choose your print or eBook when you give here.
There’s more! Sign up as a monthly partner with a recurring gift of $35 or more and choose two books. We can do so much more when we partner together. Give your recurring gift here.
Although not commonly known or discussed, millions inside Russia don’t agree with Putin’s policies. Many Russian pastors are trying to change things from the inside, but without ready access to updated digital media strategies, it’s like they’re fighting on foot against an airborne army. Until now.
Phil Cooke’s “Maximize Your Influence: How to Make Digital Media Work for Your Church, Your Ministry, and You” has been translated into Russian by Russian nationals. And, through a trusted inside source, we have a tremendous opportunity to get this media resource into the hands of 7,000 pastors across Russia.
Some funds have already come in, but we’re not yet there. The cost of printing and distribution is estimated at $18,900. The book, once printed, will go to pastors in these regions:
Moscow—2,000 pastors St. Petersburg—1000 pastors Siberia—500 pastors Udmurtia region—500 pastors North of Russia—300 pastors Perm region—1000 pastors Bashkiria region—300 pastors Ural region—400 pastors Far East—500 pastors Former Soviet Union—500 pastors
The timing is critical. These Russian pastors need our help to counter Putin’s propaganda with the true gospel. The equipping they gain through “Maximize Your Influence” will make a tremendous difference in how they can impact their nation.
Will you partner with us in this work? The book is ready to print as soon as the financing need is met.
What can you give? Your gift of $10,000, $1,000, $500 or $50 will go a long way to meet the need and get this resource into the hands of these Russian pastors.
We sincerely thank you for your prayerful and financial support. As a special “thank you” for partnering with The Influence Lab, you’ll receive your choice of four books (including Maximize Your Influence). Don’t wait – give your gift today.
The Christian witness and work of these Russian pastors is especially critical as the war between Russia and the Ukraine wages on. While the obstacles for these pastors are high, the opportunities also abound, with the digital age removing barriers to sharing the gospel. Translated by Russian nationals, Maximize Your Influence helps these pastors grasp the mindset for communicating in the digital age, and the strategies to make their digital outreach effective.
“Nothing matters more than the gospel,” shares Phil Cooke. “As an outreach of The Influence Lab, I’m honored to see my books translated as resources for pastors in nations who don’t have access to all we have in the U.S.”
This is not the first time Phil’s books have been translated into other languages, and more translations are currently in progress. Taiwanese translations of Phil’s leadership articles for church planters and workers are in process and funds are being raised for translating Maximize Your Influence into Tamil for pastors in Tamil Nadu, a state in Southern India.
Do you have a heart for the nations? Your partnership with The Influence Lab has a global impact, equipping pastors in war-torn countries and places where training for Christian workers is a desperate need.
Can you help? Your gift today makes it possible for the strategic work of training pastors in other countries to effectively share the gospel in the digital age. Give today!
Special offer! For your gift of $35.00 or more to The Influence Lab, you’ll receive your choice of four books by Phil and Kathlene Cooke as our “thank you!” Want to do more? Become a monthly partner with a recurring donation of $35 or more and choose two books as our “thank you.”
With over 1.5 million nonprofits registered in the U.S., choosing a trustworthy organization to support can be difficult. With that in mind, The Influence Lab is pleased to announce the earning of GuideStar’s 2021 Silver Seal of Transparency. Regarded as the most widely adopted symbol of transparency for nonprofit organizations in the U.S., this recognition offers an added level of trust for the financial partners who support The Influence Lab’s mission to train pastors, churches, and Christian communicators to share the gospel effectively in the digital age.
Since 1994, GuideStar has promoted nonprofit transparency with a searchable online database of nonprofit and tax-exempt organizations which make it easy for the public to verify an organization before they give their donation. For example, in 2018, over 10 million people used GuideStar data to make decisions about nonprofits and the work they do.
“Receiving the Silver Seal builds confidence for our donors. Spurred by the COVID-19 crisis, the opportunities on the global digital mission field have increased dramatically,” shares Phil Cooke, co-founder of The Influence Lab. “Throughout the pandemic, The Influence Lab has been there to help church leaders manage and optimize those digital opportunities.”
During the pandemic The Influence Lab produced online teaching events for:
200 pastors and church leaders across Russia
150 pastors and church leaders in South America
60 Portuguese-speaking pastors and church leaders in Portugal, Brazil and Angola
200 pastors and church leaders across Australia
And media influencers in South Africa, Australia and Hollywood
Additionally, with travel restrictions easing, Phil, with wife and co-founder Kathleen Cooke are once again traveling internationally to train Christian communicators. Travels yet this year include a church media conference in Milan, Italy and a teaching session in Istanbul.
The Influence Lab is meeting the need for training a new generation to reach the world in the digital age. You can find The Influence Lab nonprofit profile on Guidestar here.
Join us in this digital mission strategy! 2022 is fast approaching. Consider your 2021 year-end gift to The Influence Lab now. Give here.
Give today and with your generous gift of $25 or more, you’ll receive a free book by Phil or Kathleen Cooke as our thank you! Find out more here.