I remember seeing my first augmented reality (AR) movie years ago. It was a Michael Jackson ride – Captain EO at Disneyland. But somehow, it didn’t have the same effect on me as the one I saw at the Sundance Film Festival years later. The first ever AR documentary produced, Cane Toads: The Conquest, brought to life an invasive amphibian species in Australia. They were swarming the country, killing dogs and cats, and literally covering the ground by the thousands. There seemed no way to stop them. With AR glasses on, we sat in the theater and had frogs pop out at us. We were jumping out of our seats! It was just a little too real for me.
Today, we’ve gotten more use to it. AR is rapidly becoming the choice of escapism. Movies and TV entertainment have matured, and our appetite to immerse our minds in another reality is growing.
We think about virtual reality (VR) and augmented reality (AR) differently.