The COVID-19 crisis in 2020 forced the Church to go online or go out of business, while accelerating the digital revolution on a global scale, ushering in a new digital age. There has never been a time in the history of the world when so many tools have been available to share the gospel with so many people.
While a number of international trips on mine and Kathleen’s schedule were canceled because of the pandemic, we’ve never been busier sharing the gospel with global pastors, leaders and their media teams. Through Zoom meetings and webinars, we’ve been able to inspire and train communicators in Russia, Portugal, Nepal, India, Australia and other countries around the world to navigate the new and expanding digital media platforms with confidence and success.
The year 2020 proved that a modern-day plague like COVID-19 was no match for thedigital tools available to the Church today. Those tools not only overcame a global shutdown, but they continue to allow us to speak to a worldwide audience. Online, previously little-known churches, ministries, and their leaders can now influence millions, and the ministry of The Influence Lab is helping them accomplish what just a few years ago seemed unimaginable.
The need to share our message never changes, but how we share it does, and that is the thrust behind the vision of The Influence Lab. This is the moment to embrace the digital world and strategically help our global brothers and sisters maneuver it to effectively share the gospel. – Phil Cooke