Influence Lab News
Phil and Kathleen Cooke spoke recently at the National Religious Broadcasters Convention where thousands of Christian communicators gathered from around the world in Dallas, Texas for the 2021 event. A trip sponsored by Cooke Media Group, Phil and Kathleen shared their media expertise in several of the convention sessions while also raising the awareness of The Influence Lab and its strategic global mission through a number of radio and television interviews.
“How we share our message is just as important as the message we share,” Phil commented in a session titled “Technology, Digital Ministry and the Future of the Church.” A member of the NRB Board of Directors, he also spoke at a luncheon for first-time convention attenders.
Kathleen was joined by producer Jackelyn Viera-Iloff to co-lead the NRB Talks session titled “The Right Story: It’s Time to Start Acting, Writing and Producing.” Together, they inspired the crowd of filmmakers and communicators to start telling better stories that point audiences to God.
“The time is now. In a world polarized due to politics and fear, we can use stories to change the future,” encouraged Kathleen.
Interview invitations for Phil and Kathleen included a variety of radio, television and new media outlets, many of which serve international audiences. Interviews included Faith Radio, The Dad Whisperer, the Women of Faith Show with Alita Reynolds, The Lucas Miles Show and Iran Alive Network whose TV broadcast reaches six million daily viewers in Iran.
Click here to access NRB 2021 sessions and find out more about NRB 2022 to be held in Nashville, Tennessee here.
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Influence Lab News
In a recent interview on the Philippines-based television network Light TV, Phil Cooke offered encouragement and inspiration for young Filipinos with aspirations towards media careers. The interview was a follow-up to a series of sessions Phil conducted for communication and media leaders from churches across Manila in 2018. At the time, Phil and his wife Kathleen were in Manila teaching at the 60,000 member Christ’s Commission Church with Pastor Peter Tan Chi.
Light TV offers motivational and inspirational programming that communicates hope and is one of the fastest-growing channels on Free TV in the Philippines. Light TV Host Tomi Shane Ng was influenced to use the medium of television to share the gospel after reading Phil’s book, co-written by Jonathan Bock, “The Way Back.” Blessed by Phil’s teaching, the recent interview was prompted by Ng’s desire for young Filipinos to hear Phil’s life story.
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Special offer! For your generous gift of $25.00 or more, you’ll receive your choice of three free resources. Find out more here.
Influence Lab News
April 29th at 5pm PT – 7pm CT – 8pm ET | ZOOM.US
Develop a personal social media strategy that brings healing and hope! It’s not uncommon to have a clearly defined social media strategy for our businesses or ministries, but how many of us have fully developed our reason “why” for our own social platforms?
In this free online Influence Lab Women’s event, you’ll find purpose and practical application to share your faith in life-giving ways on social media. Plus, you’ll gain an awareness of the forces behind censorship and how to protect yourself online. Hosted by media executive and co-founder of The Influence Lab, Kathleen Cooke and joined by social media expert Meghan Speer and development executive Laura Woodworth, you’ll be inspired and empowered to be an influential voice in the online social sphere.
Free event – RSVP today! CLICK HERE (And please share. Invite a friend!)
Influence Lab News
Leadership in a digital world is the new challenge for pastors and churches worldwide in the aftermath of COVID. In a recent interview by AVAIL Leadership magazine, Phil Cooke shares important information for pastors maneuvering the digital age with tips on leading virtually, maximizing your online church experience, and making sure your message is communicated in a way that audiences will understand and respond to.
“This is the moment for people of faith,” Cooke shares. “The need to share our message never changes, but how we share it does.” The article outlines Phil’s background and his journey from a pastor kid mowing the grass in the church cemetery to becoming a sought-after producer and media consultant for major ministries.
“Seminary does a good job of teaching how to preach, counsel and manage a church,” he notes within the interview. “But church leaders are often unprepared for how to use communication and media to expand their influence.”
Co-founder of the nonprofit The Influence Lab with wife Kathleen, and CEO of Cooke Media Group, Phil has encouraged pastors for years to use streaming technology to extend their reach. “Since the coronavirus pandemic began in early 2020, his efforts have increased exponentially, including teaching classes about online ministry for pastors in Russia, Europe, South America and Africa. Recently, he trained 50 pastors from a US-based network who are planting churches that will be 100 percent online,” cites Matt Green, the writer of the article and editorial director for AVAIL journal.
Co-founded by Sam Chand and Martijn Van Tilborgh, AVAIL reaches around the world with their quarterly journal. Past issues feature interviews by top church leaders such as John and Lisa Bevere, Christine Caine and Eric Petree. Phil’s interview can be found in the Winter 2021 issue.
Read “Behind the Lens: Media guru Phil Cooke on online church, virtual leadership and making your message stick in a digital world” here.
Find out how you can get a free year subscription to AVAIL here.
Influence Lab News
Influence Lab co-founder Phil Cooke was a featured teacher this month to more than 300 Russian pastors and church leaders. Coordinated by pastor and media leader Sergey Martyunichev, the pastor’s conference was sponsored by Word of Life Church in Moscow, with a request for Phil to teach best practices for live-streaming church services during the COVID lockdown across Russia.
With Coronavirus restrictions still in place in the nation, the Zoom event was very well received. The Russian pastors had more questions than time allowed in the online seminar.
Two years ago, Phil and Kathleen Cooke led an in-person multi-day session for Russian church communicators at Word of Life, Moscow, so The Influence Lab has an established work in the country. Phil’s book “Unique: Telling Your Story in the Age of Brands and Social Media” has already been published in the Russian language and his new book “Maximize Your Influence: How to Make Digital Media Work for Your Church, Your Ministry, and You” is currently being translated.
Can you help? Your partnership with The Influence Lab helps train pastors and communicators around the globe to effectively share the gospel in the digital age. For your generous gift of $25 or more, you’ll receive a copy of Phil’s new book “Maximize Your Influence: How to Make Digital Media Work for Your Church, Your Ministry, and You.” Click here to donate.
Influence Lab News
Although the pandemic has limited travel, it has also opened opportunity to reach more people through online events. Phil Cooke recently spoke at the Envision 2021: Online Pastors and Leaders Conference, January 25-28th hosted by the International Christian Embassy Jerusalem (ICEJ). With daily events live from Jerusalem and more than 20 online sessions with key international figures, the event connected pastors, political and marketplace leaders from around the world.
The line-up of speakers included award winning author Kay Arthur, U.S. Congressman Bill Johnson, South African author-evangelist Angus Buchan and more international leaders helping equip pastors to become “lighthouse leaders” in the world. Phil’s topic was especially relevant during the ongoing pandemic: Leadership in Times of Crisis.
With sessions interpreted into five languages, the Envision event is a sampling of what Phil and Kathleen Cooke are able to do through the generous donations of those who support the vision of The Influence Lab. With a digital missions mindset, we are equipping global leaders throughout the world!
