Empowering the Church to

TRANSFORM CULTURE THROUGH MEDIA

Influence Lab News AND Updates

Training Session Aids Russian Pastors Under Lockdown

Influence Lab co-founder Phil Cooke was a featured teacher this month to more than 300 Russian pastors and church leaders. Coordinated by pastor and media leader Sergey Martyunichev, the pastor’s conference was sponsored by Word of Life Church in Moscow, with a...

Leading in Times of Crisis – Inspiring Pastors and Leaders Worldwide

Although the pandemic has limited travel, it has also opened opportunity to reach more people through online events. Phil Cooke recently spoke at the Envision 2021: Online Pastors and Leaders Conference, January 25-28th hosted by the International Christian Embassy...

8 Reasons Why Christians Have Lost Credibility in Today’s Culture

We’d like to say we were shocked, but the truth is, we were expecting the criticism. My friend and marketing expert Jonathan Bock and I were asking people on the street what they thought about “Christians.” The response? Hypocritical, judgmental, harsh, phony,...

When You Need to Shoot Video In Countries That Aren’t Friendly to Filmmaking

During my career so far, I’ve produced films or TV programming in about 70 countries around the world. In many cases, it’s not a difficult challenge – even when shooting without permits. But what about shooting in countries that aren’t so friendly to video production...

Are American Missionaries A Thing of the Past?

This week I had the remarkable opportunity to speak at a global conference of pastors and marketplace leaders in the amazing United Arab Emirates city of Dubai. In the conference were pastors who individually oversee hundreds of churches and collectively oversee...

Globalizing Your Media Means Localizing Your Media

Whenever I travel internationally, I’m always surprised to find that when watching American produced religious programming, the vast majority of programs do nothing related to local audiences.  In other words, the program open and close, structure, and even commercial...

2020 Proves It – COVID-19 No Match for the Digital Tools Available to the Church

The COVID-19 crisis in 2020 forced the Church to go online or go out of business, while accelerating the digital revolution on a global scale, ushering in a new digital age. There has never been a time in the history of the world when so many tools have been available...

THE VISION

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At The Influence Lab, we believe it’s time to change the perception of Christianity in today’s media-driven culture. To make that happen, we’re mobilizing a powerful global strategy to teach and train the next generation of pastors and leaders how to effectively use media to share the gospel in today’s digital age.

 

Founded by media experts Phil and Kathleen Cooke, The Influence Lab focuses on regions like Asia, the Middle East, Africa, Europe, and South America, while also creating a pathway for Christian influence in entertainment and media with an ultimate goal to impact global culture by changing the way we tell our story.

"The need to share our message never changes, but how we share it does. This is the moment to embrace the digital age.”

– Phil Cooke, Producer, Media Consultant, Co-Founder – The Influence Lab

THE STRATEGY

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INFLUENCING THE WORLD

Redefining Global Mission Strategy in Today’s Digital Age

The digital revolution, accelerated by the challenges presented by COVID-19 in 2020, has created immense opportunities on the global digital mission field. With the increased opportunity comes the necessity to train a new generation to reach the world through ever-evolving and ever-increasing digital platforms.

Through partnerships with the largest Christian media organizations around the world, as well as international broadcast media platforms, we have created a global network for training the next generation of Christian media professionals – pastors, ministry leaders and their media and communications teams – to share the most important story of all, the good news of Jesus Christ. 

 

“If you really love someone, you will figure out how to communicate with them, just as Jesus did, and for us that has to mean speaking the language of media and entertainment.”

-Eric Metaxas

New York Times #1 Bestselling Author, Host, Eric Metaxas Radio Show

INFLUENCING CULTURE

Impacting Culture by Changing the Way We Tell Our Story

Another of the primary goals of The Influence Lab is to use the various media platforms available to us in the digital age to change the cultural narrative about Christianity and the Church.

The Influence Lab helps create professional pathways for Christian influence in entertainment and media by challenging executive-level Christians established in the film and television industry to think critically about integrating their faith into their work. We assist Christian ministry organizations already making a difference through media, and through Influence Lab Women gatherings, events and email newsletters, we’re motivating and inspiring professional women to excel in the media and entertainment industries.

 

“Washington DC is the seat of power, but Hollywood is the seat of influence. The only way to have a spiritual impact on Hollywood is to change it from the inside out.”

- Karen Covell

Founder of Hollywood Prayer Network

THE MEDIA NEED

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ENTERTAINMENT

Hollywood is the most influential city on earth, and yet Christians are terribly underrepresented in that industry. The Influence Lab is working to create a roadmap to help talented writers, actors, producers, directors, and others carve a foothold in the entertainment industry.

MEDIA RELATIONS

Who’s telling the story of the Christian faith in the mainstream media? Through The Influence Lab, we’re making the connections, building the relationships, and showing the world accurate and timely stories of how Christians are positively impacting today’s culture.

SOCIAL MEDIA

If Facebook were a country, it would be the largest country in the world. The increased popularity of social media and YouTube has created a new digital mission field. Who’s planting churches in that country? Who’s sending “media missionaries” to that country? Christians must ramp up their knowledge and expertise in the new digital landscape to be good stewards of the opportunities of the digital age.

MEDIA PRODUCTION

In a visual culture, sharing our story through digital media is essential. Our goal is to inspire and train producers, directors, camera operators, video editors, and others to help shape powerful and compelling stories of transformed lives.

MEDIA TRAINING

We live in a media-driven culture, and that's why The Influence Lab is coordinating seminars and conferences around the world, as well as utilizing opportunities such as Zoom meetings and webinars to train a new generation of pastors and leaders how to share their story through media.

GLOBAL PARTNERS

"In the digital age, media is one of the most effective tools globally to introduce people to Jesus Christ. That’s why it's essential to develop a network of support and training through media for mission causes. "

– CRAIG MARTIN – MANAGING DIRECTOR OF COMMUNICATIONS FOR IMB IN THE US AND LATIN AMERICA.

Contact Info

We’d love to hear from you!

818.303.2424

info@influencelab.com

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