TRANSFORM CULTURE THROUGH MEDIA
At the Influence Lab, we believe it’s time to change the perception of Christianity in today’s media-driven culture. To make that happen, we’re mobilizing a powerful strategy to share our story with the national media, train a new generation of pastors and leaders, and create a pathway for Christian influence in entertainment and media.
“Pop culture and entertainment are the language of our time. If you won’t speak it, you will never get the Gospel across to most people. Like a missionary going to a South Pacific island and insisting on preaching in English. If you really love someone, you will figure out how to communicate with them, just as Jesus did, and for us that has to mean speaking the language of media and entertainment.”
– Eric Metaxas, New York Times bestselling author of Bonhoeffer: Pastor, Martyr, Prophet, Spy and host of Socrates in the City.
- Churches that use social media 73%
- Churches who use social media to run ministries 42%
- Churches who engage the culture via social media 62%
- Pastors who use Facebook 50%
"We don’t need more missionaries, people who build houses, or high school kids on short term mission trips. But if we could just get a web-developer for two weeks, it would transform our ministry."CHRISTIAN RADIO STATION MANAGER IN BANGKOK, THAILAND
The Influence Lab Focuses on Two Key Areas.
INFLUENCING THE WORLD
Redefining Global Mission Strategy in Today’s Digital Age
Through partnerships with the largest Christian media organizations around the world, as well as international broadcast media platforms, we have created a global network for training the next generation of Christian media professionals.
Our partners include: Christian Vision, Christian Media Australia, The South African Christian Media Association, COICOM (South and Central America), Christian Media of Russia, The Young Creative Leaders Conference (India), National Religious Broadcasters (USA), and others throughout Asia, Eastern Europe, and the United Kingdom. Broadcast relationships include the SAT-7 satellite network (Middle East), Indovision (Indonesia), God-TV (Europe), Australian Christian Channel, Theovision (West Africa), and many others.
Impacting Culture By Changing The Way We Tell Our Story
One of the primary goals of The Influence Lab is to use media to change the cultural narrative. We want to impact today’s culture with more accurate, responsible, and positive media stories about Christianity and the Church. We’ll create public relations and publicity opportunities for Christian issues and causes. We will also create professional pathways for Christian influence in entertainment and media. We are challenging high level Christians already in the industry to think critically about integrating their faith into their work. Plus, we’re assisting Christian ministry organizations already making a difference in the industry. Through our “Influence Women” initiative, our goal is to motivate and train professional women to excel in the media and entertainment industries.
Washington DC is the seat of power, but Hollywood is the seat of influence. The only way to have a spiritual impact on Hollywood is to change it from the inside out.
I continue to be amazed at the exponential growth of social media as a key form of communication in our culture.
Long gone are the days of using the Yellow Pages or the Church Directory from the newspaper. Today people use Google, Bing, Yahoo or other search engine. If your church does not have a website, or if it looks like it was assembled with wheat straw and baling wire, you may lose guests before they ever step foot on your campus.
THE MEDIA NEED_____________________
CURRENT PROJECTS AND EVENTS_____________________
"In the digital age, media is one of the most effective tools globally to introduce people to Jesus Christ. That’s why it's essential to develop a network of support and training through media for mission causes. "
BOARD OF DIRECTORS_____________________
PHIL COOKE, PH.D.
Founder of The Influence Lab, an internationally known writer and speaker and CEO of Cooke Pictures.
Co-Founder of The Influence Lab. An actress, businesswoman, writer and speaker, Kathleen is a founding partner and VP at Cooke Pictures.
Former VP for Faith Content, Chief of Staff to Mark Burnett. United Artists Media Group (An MGM Company). Currently launching a boutique PR and publicity firm.
DAWN NICOLE BALDWIN
Co-Founder of AspireOne: A branding strategy and online development company.
Founder and CEO of Grace Hill Media: A motion picture marketing and publicity firm. Producer of the feature motion picture “Hillsong: Let Hope Rise.”
Director: Pepperdine University Center for Entertainment, Media, and Culture. Author of “iGods: How Technology Shapes Our Spiritual and Social Lives.”
"One major media CEO told me, “For us, 'angry Christian' is the only kind we know. That's why a person of influence in media filled with the love of Christ is the single most revolutionary ingredient in changing culture."
We’d love to hear from you!