Empowering the Church to

TRANSFORM CULTURE THROUGH MEDIA

Influence Lab News AND Updates

“Ideas On a Deadline: How to Be Creative When the Clock Is Ticking” – New Book from Phil Cooke

FOR IMMEDIATE RELEASE Endorsed by Hollywood creatives, media executive Phil Cooke announces his new book, “Ideas On a Deadline: How to Be Creative When the Clock Is Ticking.” Los Angeles, CA (April 28, 2022) – With the pandemic thrusting the digital age upon us,...

On the Move at NRB 2022

Recently, Phil and Kathleen Cooke, co-founders of The Influence Lab, were on the move in Nashville at the annual National Religious Broadcasters Convention (NRB). NRB is an international association of Christian communicators with more than 1,100 member organizations...

Meet Anna Oakley Atlanta’s New Influence Lab Coordinator

We’re growing! Influence Lab Women is expanding into the hub of film and television production in Atlanta. “Hollywood and New York are no longer the only epicenters of media production,” shares Kathleen Cooke. “Influence Lab Women is thrilled to introduce you to the...

Welcoming the New Director of Influence Lab Women’s Events, Ayanna Anene

The Influence Lab team is expanding! If you’ve attended one of our recent Influence Lab Women’s events, you’ve experienced the growing interest of women who hunger for connection and career growth opportunities in the entertainment and arts industries. To help meet...

It’s Time to Dramatically Change the Way We Think About Missions

The digital revolution has changed everything we know about mission strategy. If you’re not familiar with missions movements, we’ve arrived at an interesting place that calls for strategic efforts. Here’s a quick overview... Since the Victorian age, missionaries from...

Italy and Turkey – A Long Awaited Trip During the Pandemic

When the pandemic began in March 2020, one of the nations it struck hardest was Italy. Phil and I were booked to speak in Milan that year, but with the country on lockdown, our trip was cancelled. We were pleased to finally reschedule for late October this year and...

Influence Lab Women’s Christmas Gathering Announced for December

Joy! Joy! Joy! We are celebrating to announce The Influence Lab Women’s Christmas Gathering! It’s been almost two years since we’ve been able to meet due to the pandemic and we’re excited to meet again and see your smiling faces (masks optional). Are you able to talk...

The Influence Lab Earns GuideStar’s 2021 Silver Seal of Transparency

With over 1.5 million nonprofits registered in the U.S., choosing a trustworthy organization to support can be difficult. With that in mind, The Influence Lab is pleased to announce the earning of GuideStar’s 2021 Silver Seal of Transparency. Regarded as the most...

Global Prayer Event with Lou Engle – Kathleen Cooke Leads Prayer for Arts and Entertainment

On September 11, 2021, prayer leaders and intercessors from around the world gathered virtually and in Los Angeles at the site of the Azusa Street revival for the “Redigging the Wells of Revival” global prayer event. Hosted by The Potter’s Ministries and with a...

Free Online Event – “The Identity Variant: How Hollywood and the Media Influences our Kids, Teens and All of Us”

Feeling confused about your identity and place in this world? Current events and cultural influences have pushed many of us to re-examine our identity and seek out ways to bring biblical truth into situations. If you’re wanting to make a difference and help stop the...

THE VISION

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At The Influence Lab, we believe it’s time to change the perception of Christianity in today’s media-driven culture. To make that happen, we’re mobilizing a powerful global strategy to teach and train the next generation of pastors and leaders how to effectively use media to share the gospel in today’s digital age.

 

Founded by media experts Phil and Kathleen Cooke, The Influence Lab focuses on regions like Asia, the Middle East, Africa, Europe, and South America, while also creating a pathway for Christian influence in entertainment and media with an ultimate goal to impact global culture by changing the way we tell our story.

"The need to share our message never changes, but how we share it does. This is the moment to embrace the digital age.”

– Phil Cooke, Producer, Media Consultant, Co-Founder – The Influence Lab

THE STRATEGY

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INFLUENCING THE WORLD

Redefining Global Mission Strategy in Today’s Digital Age

The digital revolution, accelerated by the challenges presented by COVID-19 in 2020, has created immense opportunities on the global digital mission field. With the increased opportunity comes the necessity to train a new generation to reach the world through ever-evolving and ever-increasing digital platforms.

Through partnerships with the largest Christian media organizations around the world, as well as international broadcast media platforms, we have created a global network for training the next generation of Christian media professionals – pastors, ministry leaders and their media and communications teams – to share the most important story of all, the good news of Jesus Christ. 

 

“If you really love someone, you will figure out how to communicate with them, just as Jesus did, and for us that has to mean speaking the language of media and entertainment.”

-Eric Metaxas

New York Times #1 Bestselling Author, Host, Eric Metaxas Radio Show

INFLUENCING CULTURE

Impacting Culture by Changing the Way We Tell Our Story

Another of the primary goals of The Influence Lab is to use the various media platforms available to us in the digital age to change the cultural narrative about Christianity and the Church.

The Influence Lab helps create professional pathways for Christian influence in entertainment and media by challenging executive-level Christians established in the film and television industry to think critically about integrating their faith into their work. We assist Christian ministry organizations already making a difference through media, and through Influence Lab Women gatherings, events and email newsletters, we’re motivating and inspiring professional women to excel in the media and entertainment industries.

 

“Washington DC is the seat of power, but Hollywood is the seat of influence. The only way to have a spiritual impact on Hollywood is to change it from the inside out.”

- Karen Covell

Founder of Hollywood Prayer Network

THE MEDIA NEED

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ENTERTAINMENT

Hollywood is the most influential city on earth, and yet Christians are terribly underrepresented in that industry. The Influence Lab is working to create a roadmap to help talented writers, actors, producers, directors, and others carve a foothold in the entertainment industry.

MEDIA RELATIONS

Who’s telling the story of the Christian faith in the mainstream media? Through The Influence Lab, we’re making the connections, building the relationships, and showing the world accurate and timely stories of how Christians are positively impacting today’s culture.

SOCIAL MEDIA

If Facebook were a country, it would be the largest country in the world. The increased popularity of social media and YouTube has created a new digital mission field. Who’s planting churches in that country? Who’s sending “media missionaries” to that country? Christians must ramp up their knowledge and expertise in the new digital landscape to be good stewards of the opportunities of the digital age.

MEDIA PRODUCTION

In a visual culture, sharing our story through digital media is essential. Our goal is to inspire and train producers, directors, camera operators, video editors, and others to help shape powerful and compelling stories of transformed lives.

MEDIA TRAINING

We live in a media-driven culture, and that's why The Influence Lab is coordinating seminars and conferences around the world, as well as utilizing opportunities such as Zoom meetings and webinars to train a new generation of pastors and leaders how to share their story through media.

GLOBAL PARTNERS

"In the digital age, media is one of the most effective tools globally to introduce people to Jesus Christ. That’s why it's essential to develop a network of support and training through media for mission causes. "

– CRAIG MARTIN – MANAGING DIRECTOR OF COMMUNICATIONS FOR IMB IN THE US AND LATIN AMERICA.

Contact Info

We’d love to hear from you!

818.303.2424

info@influencelab.com

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