At the Influence Lab, we believe it’s time to change the perception of Christianity in today’s media-driven culture. To make that happen, we’re mobilizing a powerful strategy to share our story with the national media, train a new generation of pastors and leaders, and create a pathway for Christian influence in entertainment and media.

“Pop culture and entertainment are the language of our time. If you won’t speak it, you will never get the Gospel across to most people. Like a missionary going to a South Pacific island and insisting on preaching in English. If you really love someone, you will figure out how to communicate with them, just as Jesus did, and for us that has to mean speaking the language of media and entertainment.”

– Eric Metaxas, New York Times bestselling author of Bonhoeffer: Pastor, Martyr, Prophet, Spy and host of Socrates in the City.

Social Media

Churches that use social media
Churches who use social media to run ministries
Churches who engage the culture via social media
Pastors who use Facebook

"We don’t need more missionaries, people who build houses, or high school kids on short term mission trips. But if we could just get a web-developer for two weeks, it would transform our ministry."

Christian radio station manager in Bangkok, Thailand


Redefining Global Mission Strategy in Today’s Digital Age

global3Through partnerships with the largest Christian media organizations around the world, as well as international broadcast media platforms, we have created a global network for training the next generation of Christian media professionals.

Our partners include:  Christian Vision, Christian Media Australia, The South African Christian Media Association, COICOM (South and Central America), Christian Media of Russia, The Young Creative Leaders Conference (India), National Religious Broadcasters (USA), and others throughout Asia, Eastern Europe, and the United Kingdom.  Broadcast relationships include the SAT-7 satellite network (Middle East), Indovision (Indonesia), God-TV (Europe), Australian Christian Channel, Theovision (West Africa), and many others.

The Strategy


Impacting Culture By Changing The Way We Tell Our Story

One of the primary goals of The Influence Lab is to use media to change the cultural narrative. We want to impact today’s culture with more accurate, responsible, and positive media stories about Christianity and the Church. We’ll create public relations and publicity opportunities for Christian issues and causes. We will also create professional pathways for Christian influence in entertainment and media. We are challenging high level Christians already in the industry to think critically about integrating their faith into their work. Plus, we’re assisting Christian ministry organizations already making a difference in the industry. Through our “Influence Women” initiative, our goal is to motivate and train professional women to excel in the media and entertainment industries.

Board of Directors

Phil Cooke, Ph.D.

Founder of The Influence Lab, an internationally known writer and speaker and CEO of Cooke Pictures.

Kathleen Cooke

Co-Founder of The Influence Lab. An actress, businesswoman, writer and speaker, Kathleen is a founding partner and VP at Cooke Pictures.

Johnnie Moore

Former VP for Faith Content, Chief of Staff to Mark Burnett. United Artists Media Group (An MGM Company). Currently launching a boutique PR and publicity firm.

Dawn Nicole Baldwin

Co-Founder of AspireOne: A branding strategy and online development company.

Jonathan Bock

Founder and CEO of Grace Hill Media: A motion picture marketing and publicity firm. Producer of the feature motion picture "Hillsong: Let Hope Rise."

Craig Detweiler

Director: Pepperdine University Center for Entertainment, Media, and Culture. Author of "iGods: How Technology Shapes Our Spiritual and Social Lives."

"In the digital age, media is one of the most effective tools globally to introduce people to Jesus Christ. That’s why it's essential to develop a network of support and training through media for mission causes. "

Craig Martin - Managing Director of Communications for IMB in the US and Latin America.

The Media Need



Hollywood is the most influential city on earth, and yet Christians are terribly underrepresented in that industry. The Influence Lab is working to create a roadmap to help talented writers, actors, producers, directors, and others carve a foothold in the entertainment industry.

Media Relations

Media Relations

Who’s telling the story of the Christian faith in the mainstream media? We’re making the connections, building the relationships, and showing the world accurate and timely stories of how Christians are positively impacting today’s culture.

Social Media

Social Media

Social media has become the #1 activity on the web. Facebook alone, with more than 1 Billion users is by population the 3rd largest country in the world. So who’s planting churches in that country? Who’s sending “media missionaries” to that country?

Media Production

Media Production

In a visual culture, sharing our story through digital media is essential. Our goal is to train and send out thousands of producers, directors, camera operators, video editors, and others to help shape powerful and compelling stories of transformed lives.

Media Training

Media Training

We live in a media-driven culture, and that's why The Influence Lab is coordinating seminars and conferences around the world to train a new generation of pastors and leaders who understand how to share their story through media.


"One major media CEO told me, “For us, 'angry Christian' is the only kind we know. That's why a person of influence in media filled with the love of Christ is the single most revolutionary ingredient in changing culture."

Dr. Larry Poland, Founder and CEO, Mastermedia International

For your support of The Influence Lab, you’ll receive a FREE copy of the new book “Starting from Scratch!”

DonationPhil Cooke edited this remarkable book to reveal the secrets of launching your own nonprofit idea.  Written by experts in critical areas like fundraising, marketing, social media, publishing, donor development, leadership, media, and more, this is an incredible manual featuring the information you need to start and lead a nonprofit.  And it’s not available anywhere else! For your gift of $25 or more to The Influence Lab, you can download an exclusive PDF of this book right away.  It’s our way of saying “Thank You” for helping us support the cause of impacting media with a message of hope!

Contact Us

Contact Info

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